Natural Hair Color Without Toxic Chemicals

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Alfaparf Milan launches its Precious Nature Color Line, the first professional natural salon color to be available in the market place. Free from Ammonia, PPD, and Resorcinol. This line is made up of five color families, all containing a unique ingredient depending on the color.

All 49 shades are based with sugar and rice milk. Sugar helps provide shine and rice milk has nourishing properties. The natural color family is made with reparative chestnut; cool browns are made with hazelnut for protection; warm browns are made with caramel for a more intense color; blondes are made with honey with conditioning properties; and reds are formulated with cherries for antioxidants.

Precious Nature formula’s consistency is rich and creamy and is gentle. The key element is the creamy activator, which is made from ingredients that make the color formula gentle on the scalp.

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REASONS TO AVOID TOXIC CHEMICALS

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Resorcinol

Used in most hair colors is toxic and can disrupt the function of the central nervous system and lead to respiratory problems. It has also been shown to disrupt the endocrine system, specifically thyroid function.
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PPD

Can cause skin sensitization and has been long been suspected of being carcinogenic. Mutagenicity – when PPD reacts with hydrogen peroxide, as it does in the preparation of hair dyes, it can form a mutagenic, or DNA-altering, substance called Bandrowski’s base. Bandrowski’s base has been shown to be strongly mutagenic and possibly carcinogenic. It is clear that there is a high potential for consumer exposure to mutagenic substances when using oxidative hair dyes.
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Ammonia

This caustic toxin which is commonly used in commercial cleaning products, manufacturing explosives and hair color and is actually considered TOXIC by the World Health Organization and the United States Environmental Protection Agency. There is also strong evidence that ammonia disrupts and destroys the cells in our body, causing tissue necrosis.
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LET US USE THESE INSTEAD!

$7 additional natural color charge.

algaparf ingredients
Photograph courtesy of Alfaparfmilano.com